A few months back, we talked about how GPT-3 could impact writers in the future.
Well kiddo, the future is now.
In today’s episode, I highlight four different ways that writers should be using GPT-3 RIGHT NOW.
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Hey guys, welcome to Write Bites: a series of 10-minute episodes on writing, marketing, and freelancing.
In today’s episode, I’m going to be sharing four ways that copywriters should be using GPT-3 right now.
Not in the future, not when the technology gets better. This is four ways that you can be using this tech right now.
I’m going to tell you what those things are and I’m actually gonna show you exactly how to use them. It’s super simple. And I think you’re going to be really excited.
Before we dive in, I have two pretty exciting announcements.
First of all, you can see in the background here that I’m in the process of moving down to San Diego this week. I’m really excited to have a little bit of a change of scenery.
If you’re in the area and you want to connect, definitely hit me up!
Second of all (and this is something that I’ve actually never done before. This is a first for me and I’m really excited about it!), my podcast and the Write Bites Youtube channel is now officially sponsored by CopyAI.
If you haven’t heard of CopyAI, they’re a company that helps marketers, business owners and writers leverage the GPT-3 technology with really simple, straightforward, easy-to-use tools.
Now, I absolutely love this tool.
I reached out to CopyAI when I first found out what they were doing.
I took one look at their tool and I thought “Wow, this is basically leveraging the GPT-3 technology in all the ways that I wanted to utilize the tech when it first came out”. But you couldn’t really do it just using their base “playground”.
If you were to just try to pull GPT-3 tech and use it for writing, it’d be like sitting down to a commercial espresso machine and trying to make a cup of coffee without knowing anything about espresso brewing.
What CopyAI does is they have written human-made instructions that go over GPT-3 and allow it to immediately understand what you’re looking for.
So if you want to write an email subject line, CopyAI has a tool built for email subject lines. All you have to do is enter a little bit of info about the topic and it’ll pop out seven different email subject lines generated using GPT-3.
It’s really cool. They’re helping ordinary people leverage this tool in a really smart way.
I reached out to them when I first came across this tool since I was really excited about it. I wanted to see how I could partner and work with them to help them make this tool most effective for writers.
As I talked about before when I was first covering GPT-3, I don’t see this technology as a threat for good writers.
I think there is a section of the writing market that’s very low-quality, where writers aren’t really looking to be good writers. They’re just looking to churn out a huge quantity of low-quality writing.
That corner of the market was always destined to be replaced. And so this tech will probably be part of replacing that market.
But for the most part, what really makes a writer effective and high-paid as a result is knowing the substance of what they’re writing – understanding the core substance of a piece.
GPT-3 – while it can generate ideas and language – can’t generate core substance for lengthier pieces of content.
Bottom line: it’s not a threat, it can actually be a really effective tool for your own personal productivity.
In this video, I’m going to be covering four different ways that you could be using GPT-3 and specifically CopyAI, which I believe is currently the best tool on the market for using GPT-3.
I’m also working with CopyAI directly to build better tools specifically for writers. We just wrapped up one for value propositions that I’m really excited about, and I’ll explain more about that in this video. And there’s lots more to come!
So, with that said, let’s dive in.
Strategy #1: Never Write Another Intro From Scratch
The first way you can be using GPT-3 right now as a copywriter is to eliminate a specific type of writing from your repertoire that 50% or more of writers absolutely hate.
If you haven’t guessed it already, I’m talking about blog intros.
Everybody hates intros. They’re the absolute worst. Nobody likes to write them. And yet you have to write them on every single blog post – until now.
CopyAI has a blog intro tool that allows you to insert the topic of the blog post and generate seven different completely written intros at a time.
Now there’s multiple ways you can use this.
You could pull out something that is potentially good to go right off the bat. More likely, you might find something that generates maybe 50% to 70% of the content that you want in the intro. From there, you just adjust it and polish it off as needed.
That’s kind of a trend you’ll see with the best way to use GPT-3, which is to generate a starting point so that you’re not starting from that blank page. So you’re not staring at something that you don’t really want to have to think about: how to approach this, how to find the angle you want, etc.
By using this tool, you can do all that in just a few seconds and then finish it off from there. So that’s number one: using GPT-3 to never have to write another blog intro.
Strategy #2: Quickly Generate Ideas For Critical Pieces Of Copy
Number two, you can use it to quickly generate numerous ideas for more critical pieces of copy, like value propositions.
If you’re anything like me – and if you follow the process that I teach – the way that I write a value proposition is to sit down and generate 10 – 20 different value proposition ideas.
The goal here is to get direct feedback from the client because the value proposition is very personal. And the best way to get a client excited is to really nail the value proposition.
It’s also a great way to get direct customer feedback on a confined, limited piece of the project. You can then apply that feedback to the rest of your work.
For example, if I’m doing a website copywriting project, I’ll always collaborate with the client on that opening value proposition so I can see what they respond to, what they like, and what they’re looking for.
From there, I’ll apply that info to writing the rest of the copy because I don’t want to collaborate with them through the entire writing process. That’s just too time-consuming and it’s unnecessary.
But by doing it on the value proposition, I can get them excited & get them to really buy in right off the bat while also soliciting feedback for the rest of the project.
The problem here is generating those 10 to 20 ideas can take a lot of time. It’s hard work. Unless you have the type of brain that is built for brainstorming, It’s not fun.
For me, what’s fun is when you find the pieces you like and you polish them. But the initial generating of core ideas at the beginning is a lot of work, and you’re constantly fighting against your brain burrowing into these ruts.
It can be really hard to push yourself out of those ruts to create a whole new idea with completely new phrasing. So that’s where CopyAI comes in.
The first tool that I built collaboratively with them is the value proposition tool.
The idea here is that you’re going to be able to leverage GPT-3 to create a large number of ideas very quickly – and then you can riff off of those ideas yourself to generate more ideas.
Instead of starting from a blank page, instead of starting solely from the formula “we provide this benefit to this audience segment through this process” – instead of just operating off that one template to build all your ideas – it’s going to generate multiple ideas that you can then build off of.
You get seven ideas per click. You can click however many times you need to generate more and more ideas.
But even beyond value propositions, any piece of critical copy, like headlines or email subject lines – stuff where a lot of the performance is riding on this one line – you want to be able to create multiple ideas, multiple phrasings, etc. You can use the CopyAI tools to tap into GPT-3 and use it to generate ideas.
Strategy #3: Create Large Quantities Of Shortform Copy
Number three, you can use GPT-3 to quickly write multiple pieces of low-impact, short-form copy.
Think projects that are fairly low budget and require you to create a lot of similar content (like a thousand product descriptions). When you tend to try to write that stuff manually, it’s very easy to get into a mental rut where you just end up saying the same thing over and over and over.
You can use CopyAI like a product description tool, or an Instagram caption tool, even a Tik TOK caption tool. You can automatically generate all this stuff – and it’s going to be good ideas.
Again, you don’t have to go copy-paste directly from tool to final output. There’s probably going to be some polishing in there as well.
But by using something like this – where you can get completely original ideas for each piece and then just polish and publish – you’re going to get significantly better results than if you just do it manually. In my experience, at least.
Different writers have different strengths. Maybe creating new ideas across thousands of instances is your superpower.
But I would hazard a guess that for most people it’s not, so something like this will allow you to still get something new and interesting for each piece, while also saving you a ton of time.
Strategy #4: Track Writing That Gets Your Clients Excited
Number four – last, but definitely not least:
We see tools like CopyAI coming into the space and getting very fast adoption, particularly from solopreneurs and smaller business owners: the types of people who aren’t usually going to be able to afford to pay.
You can look to see what’s getting people the most excited, and that can inform your own copy.
As I’ve talked about before: yes, we are writing for the client’s customers, but ultimately, our customer is the client. And if you don’t get it past the client – no matter how objectively good your copy is – it’s never going to see the light of day.
As people who are looking to master our own craft, we can get really hung up on the art of writing itself. And sometimes we forget that the end audience isn’t us. It’s not even a panel of expert copywriters: it’s the client.
Sometimes what the client wants is not always what is objectively the best or what a panel of writing experts would deem the best. So it’s a good way to keep your eye on what’s getting people excited and what your customers and clients actually want.
That’s four things that GPT-3 & CopyAI can do for you right now.
If you want to try it out, it can handle all four of these and a whole lot more.
So if you’re interested in checking that out, head over to copy.ai/jacob and you sign up for a seven-day free trial. Give it a test run. I’d love to hear your thoughts.
As you start to use it, what do you think of the outputs?
Can you envision how this will fit into your workflow?
Are there any other tools that they don’t have in the lineup yet that you think would be really helpful?
And finally, I’d just like to give a big shout out to CopyAI and the team over there. I really appreciate them sponsoring the Write Bites channel.
Alright, that’s it for today, and I will catch you guys in the next episode.
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I hope this was helpful, and I’d love to hear your thoughts on this topic.
Do you agree? Do you disagree with the fierce heat of a thousand suns?
Let me know in the comments below.
Plus, if you have a question you want answered on a future Write Bites episode, ask in the comments or shoot me an email, and I’ll add it to the schedule.