I CREATE COPY & CONTENT THAT DRIVES REAL KPIs
(AND I CAN HELP YOU DO THE SAME)
Let’s Talk KPIs
SEO Content Strategy & Creation
I’ve spent the last 13 years hyper-focused on one question: “How do I create profit through content?” and because of that, I’m one of the small percentage of content marketers able to drive ROI-positive content and SEO campaigns on a small budget.
Give me just 3 months and $15k, and I’ll build you a profitable inbound marketing stream.
I’m not here to sell you traffic.
I’m not here to sell you deliverables.
I’m here to drive real business outcomes.
I’ve done it for hundreds of clients, multiple agencies, and for several of my own businesses. I’ve done it recently, in the post-AI era, and if you are in the B2B or SaaS spaces, I’ve done it for businesses that look like yours and like the business you want to become.
I Create ROI-Positive Content
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- $415k net profit in 9 months on a new website
- 8 different blog posts across 4 companies that have individually driven over six-figures in revenue
- 1 meticulously tracked blog post that hit 7-figures
- All career results on bootstrap budgets: $5k-10k/m
I Rank Commercial-Intent Keywords
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- Front page rankings for B2B keywords: copywriter, consulting, PPC agency, link building agency, restaurant marketing, etc.
- Front page rankings for SaaS keywords: AB testing tools, online ordering system, free link building tools, RIM software, etc.
- Consistent success across 10+ industries
- Over 1.2M organic visitors to this website
I Drive Sales Qualified Leads
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- 40+ leads/m for CRO agency
- 30+ leads/m for marketing consultancy
- 30+ leads/m for B2B SaaS
- Six-figures in pipeline from individual blog posts
“This content piece will be responsible for over $100k in sales.“
“I thought I’d share a quick update on the post you helped me with. I’ve had over 150 leads download the PDF. I’ve closed several high-end monthly retainers, so within the next year, this content piece will be responsible for over $100k in sales. Are you available for additional writing projects?”
– Matt Lee, Lead Generation Experts
More KPIs
Sales-Enablement Content
If you don’t have sales-enablement content, your no-show rates are much higher than they need to be, and your close rates are lower than they could be.
I’m not talking about random blogs or robotic press releases. I’m talking about content that connects your unique value proposition with the prospect’s needs and goals: content that primes them to arrive on the sales call with a foundational understanding of your solution and how it can serve them.
This content increases the value of EVERY SINGLE LEAD entering your pipeline. You need it… yesterday.
I Create Content That Lifts Pipeline Metrics
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- I created sales-enablement content from scratch for a Series A company SaaS company.
- This content decreased no-show rates and increased close rates team-wide.
- The content was frequently brought up positively by prospects on the sales calls.
- The company has since raised a successful Series B and is continuing to scale via outbound sales.
I Create Content That Builds Brand Value
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- Content that actually engages your prospects, because it’s focused on what THEY care about
- Content that SHOWS your prospects how you will solve problems THEY care about
- Content that positions your brand favorably in the market against competitors and alternatives
- Content that creates a narrative about your brand that sticks with prospects and the market
“He Has Over-Delivered For Us”
“Jacob is that rare combination of content strategist and content creator. It’s amazing to have one person able to deliver targeted content on a dependable schedule. He has over-delivered for us. Since he began working with us, our total site traffic has more than doubled, and we’re bringing in over forty qualified leads each month.”
– Brian Massey, Conversion Sciences
If you’re a freelance copywriter, I can help you earn more through writing and build a career you love.
Here’s a few ways I can help 👇
Thank you, Jacob. I landed my first client from cold pitching thanks to your training. Best money I’ve ever spent. Thank you for all you do.
For just this week, I’ve already booked more than $1,200 with about 5 different clients. I can’t tell you how excited I am to see where this freelance path takes me.
Bro, I’m invoicing over 11k this month. Getting so much work. I’m so fucking happy!
Hey Jacob, I’m a student in your masterclass. Thanks to you, I’ve already made my first $500 through cold emailing!
Free Tools & Guides
This website has over 200,000 words of free training and has become a routine first-stop on people’s copywriting journeys.
A lot of it is evergreen. Some of it has changed with the introduction of AI. I’ve condensed and improved my best work to provide a hyper-focused crash course for writers who want to succeed in the AI era. When you sign up for this guide, you’ll get the following:
- My Six-Figure Career Blueprint written specifically for 2023
- A 21-email crash course on how to build your writing business
- My custom-trained GPTs to help you create better copy
- Weekly emails with new GPTs and up-to-date advice
Enter your email below to get immediate access.
Active Writing Community
Write Minds is a community of ambitious writers mastering AI to create profitable businesses, launch creative projects, and impact the future.
We’re rejecting the race to the bottom, and we’re mastering the process of combining human genius with AI technology to create remarkable writing, grow our businesses, and spend more time on the things we enjoy.
When you join Write Minds, you’ll immediately receive access to a community of entrepreneurial writers, weekly calls hosted by me, and quarterly sprints that accelerate your growth… all for just $29/month.
Advanced AI-Copywriting Training
Learn the hybrid “cyborg” writing model that leading copywriters, marketers, and entrepreneurs are using to write better, faster, and more profitably than ever before.
99% of AI content is hype, hypotheticals, and superficial tips. Rather than leveraging that hype to sell you worthless prompt pacts and lazy tools with a good affilliate payout, I spent 3 months behind closed doors developing interactive workflows that combine the best of AI automation and human creativity to create genuinely profitable copy 3-4 times faster than humans can do it alone.
In this advanced training, I walk you through the fundamentals of both copywriting and AI technology and then show you step by step how to create blog posts, sales pages, email sequences and video scripts using my cyborg methodology.
You breaking down the process of continuously engaging with each thread to dig deeper is so helpful… this is a more in-depth method to really get ChatGPT to be creative for you.
Holy $h1t balls… wait, I can’t say that on the internet… Start over… I’ve just completed Jacob’s Copywriter 2049 course, and the first thing I have to say is wow… Jacob is a copy-cyborg genius. He teaches you how to use AI the smart way and to make your copy 10x better. I went through the course writing a sales page and blog of my own, and I’m flabbergasted by the possibilities this opened up!
As a full-time copywriter on an inbound marketing team, we’ve been struggling to find a way to integrate AI into our workflow. We’ve spent quite a bit of time and money looking for the ideal blend of human and AI creation. We’ve used Jasper, Surfer, Koala, etc. All of them seemed to make the process harder. This is finally it. The breakdown of how to use ChatGPT was a game-changer for me.
I bought this course hating AI because I felt like it was taking work away from me. After watching Jacob working with ChatGPT I am blown away and can’t wait to complete the course and start using it myself.
