Hi, I’m Jacob.

I’m always diving into new pursuits, so if you’ve stumbled across something I’m doing online and are feeling a bit confused… that makes two of us 🤝.

Here’s what I’m working on at the moment.

Main Quest: Neuro-Nourish

I co-founded Neuro-Nourish with a fellow autism-dad who shared my concern for our kids’ extremely limited diets. I won’t bash you over the head with the science here, but basically, 99% of supplements cut corners in multiple ways to increase margins: un-proven ingredients, low-absorption delivery (pills), negligible doses, and unverified sourcing.

We did the opposite, including every clinically-proven ingredient for child development in the optimal doses, delivered in their most absorbable form (usually liposomal powder), and taken only from verified sources. We spent 2 years and $100k figuring out how to make that mess of ingredients taste good enough to be mixed into our hyper-sensitive kids’ preferred foods… and we succeeded!

Day Job: Copywriting, Consulting & Coaching

I’ve spent the last 12 years mastering copywriting and developing a hands-on, profit-focused understanding of SEO, where I’m probably top-100 in the world at ranking for nationally competitive keywords. I have a pretty lengthy track record here, but my most recent trophy is getting a mid-sized agency in LA the #1 search result for the insanely competitive term “ppc agency”, while also keeping them within the top-3 spots for the last 9 consecutive months. Click here if you’d like to work with me.

I’m a very transparent person with a knack for teaching, so I also run a community of independent writers, marketers and consultants called “Write Minds”. I give them a behind-the-scenes look into my business and run weekly coaching calls. The success stories that have come out of our group are pretty impressive.

Side Quest: Help My ADHD Fam Get Fit

The TLDR here is that I gained a bunch of weight in my mid-twenties and losing it was way harder and took way longer than it needed to, because I had undiagnosed ADHD. I could never figure out why an action-oriented, relatively-disciplined person like myself was struggling SO HARD in this one area of life, but I painstakingly found fixes for my never-ending food cravings, struggles with consistency, and the recurring emotional spirals triggered by routine disruption.

The habits I built allowed me to lose 65 lbs without medication, and then once I did get diagnosed and medicated, I was able to achieve the physique I’d been purusing my entire life in about 9 months. 

I didn’t want to keep that shit to myself, especially with Binge Eating Disorder being the MOST COMMON comorbidity of ADHD, so I put together a 5-part course and community to help.

Side Quest: Fashion & Modeling

Over the last year, I’ve found myself increasingly drawn to fashion, visual creativity, and collaborative art. I’ve had the opportunity to create with some really talented photographers, videographers, and musicians, and the form of creativity that is picking up the most steam at the moment is modeling.

I’ve been having a lot of fun experimenting with aesthetic and using my frame and physique to help showcase interesting concepts and unique fits. This is a thread I’d like to continue pulling on, so I’m currently looking at LA modeling agencies with the goal of finding the right fit and seeing where the thread leads.