Special Offer For CoSchedule Readers


Hi there! Thanks for reading my article on CoSchedule!

As a fellow blogger and business owner, I know you don’t always have time to implement what you read. I also know that beginning the process of building your email list is something that should have been done yesterday, so I wanted to offer a few cost-efficient ways to help you make that happen.

I have 3 limited-time offers for CoSchedule readers, covering 3 of the 4 areas we just talked about.

  1. Site Optimization
  2. Content Strategy
  3. Product Launch

But real quick, before we discuss these offers, I’d like to tell you just a bit more about me and why I can help you succeed.

You get pitched and sold to all the time, so let me simply list out what I do. I’m a copywriter and content marketer by trade. I got into the copywriting business because I was way too good at sales, but I hated convincing people to buy stuff they didn’t need. With copywriting and inbound marketing, I can simply help already-interested people understand what they actually need.

I write for two of Neil Patel’s blogs, KISSmetrics and Crazy Egg, and I was recently asked to be the copywriter for one of his high-end marketing agencies. I’m also a regular author at Sitepoint, and I’ve written for many leading publications, including Hubspot, Conversion Scientist, Brazen, Majestic, and Treehouse.

My last client who brought me on for site optimization and content strategy hit 10,000 email subscribers in his blog’s second month. He had a decent social following, was an active marketer, and his team followed my content strategy exceptionally well.

I’m not pretending to be a magician.

What I am promising is that I know what I’m talking about, and when I tell you I’m giving you a “special offer”, I’m not handing you my normal rate and saying, “Look how special.”

This is the only guest post I’ve ever followed up with an offer. This is the first guest post I’ve ever created a landing page for. It’s not because I’m trying out a new technique (I’ve taught clients this stuff for years). It’s because CoSchedule’s audience of primarily solo-bloggers and small-team businesses is very near and dear to my heart.

I am you. I’ve been you most of my career, and I can help you skip over stuff that took me years to figure out.

So, without further ado…

1. I’ll Optimize Your Site For Email Collection

The moment your website is optimized for email collection, it begins working for you, steadily building your list without you having to do a thing.

Optimizing your site isn’t particularly technical, but just like learning how to use WordPress, it takes time to figure out the basics, research, try out different themes, and watch Youtube videos to figure out why it’s not working. It can also be VERY time consuming to make it look good once everything is installed.

Here’s what I’m offering. I typically charge clients $1,000 to optimize their sites for email collection. For a limited time, I’m offering CoSchedule readers 60% off my normal price.

I’ll completely optimize your WordPress website for email collection for just $400.

  • You won’t have to worry about selecting or paying for software.
  • You won’t have to worry about making it look good.
  • You won’t have to worry about over-pitching or not pitching quite enough.

I’ll install and configure all necessary plugins. If you have your own software you’d like to use, I can integrate that as well.

It’s as simple as that. The money is in your list. Now is the time to start building it.

Once you’ve ordered this service, I’ll shoot you an email and we’ll discuss your site. I’ll identify the perfect email collection strategy for your site, and then I’ll complete the setup for you.

This isn’t a consultation. You aren’t paying me for advice or tips or motivation. You are paying me to turn your website into an email-collecting machine, and that’s exactly what you’ll get.

2. I’ll Create A Tailored Content Strategy For Your Business

For most businesses and bloggers, “content strategy” consists of throwing up list posts, sending out a few curated tweets and doing their best to imitate this or that from their favorite marketers.

Unfortunately, this isn’t really going to accomplish much of anything other than some irregular pageview influxes, an email here and there, or perhaps a lead or two.

If you want real results, you need a defined strategy. You need to:

  1. Understand your audience
  2. Understand the problems they face.
  3. Create unique, compelling content around both problems & solutions.
  4. Coordinate conversion-driven promotion across all platforms.
  5. Successfully identify and integrate influencer reach.
  6. Utilize email content to turn one-time visitors into a lifetime audience.

You can do this on your own, but in all honesty, you will suck at it at first. As you continue to learn and grow, you will arrive at a better overall understand of what you’re doing, and most importantly, a specific understanding of what your audience needs.

Here’s what I CAN’T do for you. I can’t provide a permanent long-term solution to winning at content marketing. I can’t write all your articles, craft all your headlines, send out all your tweets, or engage regularly with your customers.

I CAN give you a tailored roadmap that will achieve more traffic, leads, and sales with your defined audience. I CAN give you in one month what it took me two years to figure out through trial-and-error, testing, reading everything I could get my hands on, and talking content with Noah Kagan.

I typically charge $1,500 for these types of consults, and just like my site optimization offer, I am offering a limited-time 50% discount for CoSchedule readers.

I will give you a defined, fill-in-the-blanks content strategy, perfectly tailored to your audience, for $750.

Once you’ve made this purchase, we’ll either get on the phone for a 30 minute chat or correspond via email (whatever you prefer). I’ll get to know your audience and your business goals, and then I’ll create your custom content-marketing roadmap, complete with blog post strategies (the type Brian Dean uses on Backlinko), suggested lead magnets, social scheduling and more.

PLUS, I’ll even throw in a few extras. I’ll write out 8 compelling headlines for your next 8 blog posts, create 2 targeted emails for your audience, and give you unlimited email Q&A access for your first month of implementation.

  1. 30 minute consult (plus a 2nd one if you feel you need it)
  2. Tailored content-strategy roadmap (covering blog, email, social media, products, etc)
  3. 8 compelling headlines
  4. 2 targeted emails
  5. 1 month of prompt-response Q&A

If you’re ready to stop bluffing your way through content marketing, get this consult. You’ll have a very clear idea of what to do by the time we’ve finished working together.

(If you’d like to combine this service with site optimization, order both and I’ll refund you 20%, dropping your total to just $1,000 for a completely revamped blogging campaign!)

3. I’ll Help You Launch A Product

There’s no two ways about this. Launching a product is a technical business. It involves a very thorough, very extensive process.

I recently worked with a client who had bought Jeff Walker’s book and tried to piece together a launch on his own. While he completed the core elements, it wouldn’t have even run correctly without serious work on my part.

Unlike optimizing your site or creating a content strategy, I would NOT suggest launching a product on your own… at least not the first time around.

Also unlike my first two offers, it’s impossible to uniformly price a product launch. There is far too much involved and different products/markets call for different strategies.

Here’s what I CAN offer. If you hire me to help you launch a product, I will complete the first two offers for FREE. I will optimize your site for email collection and craft out a content strategy at no charge. It doesn’t matter what rate we agree upon for your launch. You will receive site optimization and content strategy on the house.

If you are ready to launch a product the right way, fill out the form below and we’ll discuss your launch.

Thanks for your time! Feel free to give me a shout on Twitter @jmcmillen89. I’m always happy to promote great content.

Best of luck in your endeavors!

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