Communicate Your Value. Connect With Your Customers.
Increase Your Revenue.
Communicate Your Value.
Connect With Your Customers.
Increase Your Revenue.
Get Copywriting That Sells
Turn On The Lightbulb In Your Customers’ Brains
Persuasive copywriting is the electricity that powers online business. It’s like flipping on a light switch. Your wiring might be perfect. You might have achieved product/market fit. You might have your supply in place. You might even have a fully automated sales funnel built out.
But without the right website copy, you’ll still be sitting around in the dark wondering what went wrong. Without persuasive copywriting, you have no electricity in play. There’s nothing compelling enough to pull REAL users through your funnel.
I’m just here to flip the light switch on… for your customers and ultimately for your business. I take information and make it tangible, and in doing so, I help you communicate your value, connect with your customers, and increase your revenue.
Ready to get started?
1. Communicate Your Value
The first goal of website copywriting is to create a core message that clearly articulates your value. Writing unique selling propositions for startups and evolving businesses has become something of a speciality for me, and it’s probably my favorite part of copywriting.
I help you create a customer-driven statement that communicates exactly what you offer (and why customers should care) within 5 seconds of them arriving on your landing page.
1. Communciate Your Value
The first goal of website copywriting is to create a core message that clearly articulates your value. Writing unique selling propositions for startups and evolving businesses has become something of a speciality for me, and it’s probably my favorite part of copywriting.
I help you create a customer-driven statement that communicates exactly what you offer (and why customers should care) within 5 seconds of them arriving on your landing page.
2. Connect With Your Customers
We start with value, but the primary goal of website copywriting is to connect that value to your customers in a tangible way.
We want them to feel hope as they anticipate how your business will remove a key pain point. We want them to feel excitement as they imagine how your business will help them meet their goals.
Right now, your copywriting is probably focused on your business. I’ll help you focus on your customers, creating a compelling narrative that speaks to what they care about.
3. Increase Your Revenue
Persuasive copy bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue… every single time. Once that’s covered, best practices go out the window, and it’s all about testing.
If you need rewrites for weak copy or new website copy written from scratch, I’ll provide you with the best possible starting point, helping you succinctly communicate your value and connect with your customers.
If you already have solid copy but want even better results, I’ll help you create an A/B testing strategy and write multiple page variations for you to split test.
3. Increase Your Revenue
Persuasive copy bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue… every single time. Once that’s covered, best practices go out the window, and it’s all about testing.
If you need rewrites for weak copy or new website copy written from scratch, I’ll provide you with the best possible starting point, helping you succinctly communicate your value and connect with your customers.
If you already have solid copy but want even better results, I’ll help you create an A/B testing strategy and write multiple page variations for you to split test.
Every Day You Wait Is A Day You Waste
Your website is leaking money. Great copy will fill the holes and increase your bottom line.
“Few people understand how to get inside the mind of a buyer…”
“Anyone can write content for your business, but few people understand how to get inside the mind of a buyer and persuade them to contact you. When it comes to writing copy that sells, Jacob knows his stuff!”
– Gerrid Smith, CEO of Black Fin
What To Expect When You Hire Me
I have a straightforward process, and I prefer to work with straightforward people.
1. Consultation & Questionnaire
To kick things off, I’ll do a quick overview of your website to determine whether or not you’re in a good position to benefit from copywriting. If you are, I’ll shoot you a quote and project timeline. My minimum project fee is $1,500 and most of my projects fall within $3-5k and take 3-4 weeks.
Once we’ve decided to move forward, I’ll send you an in-depth questionnaire designed to help me understand your business, target audience, and competition.
I’ll review your answers, analyze your website, and research your competition, and then, if preferred, we can hop on a call and have a more in-depth discussion regarding your goals and how the new copy can best help you reach your audience.
2. Unique Value Proposition
I start every project off by collaborating with you on your unique value proposition (UVP). This statement encapsulates what your business has to offer. It’s the focal point of your website copy, and it’s the lens through which I will write everything else.
While I am more than happy to simply write your UVP for you, I’ve found over the years that these types of statements are a very personal expression for business owners. Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary UVP before moving on to the bulk of the copy.
2. Unique Value Proposition
I start every project off by collaborating with you on your unique value proposition (UVP). This statement encapsulates what your business has to offer. It’s the focal point of your website copy, and it’s the lens through which I will write everything else.
While I am more than happy to simply write your UVP for you, I’ve found over the years that these types of statements are a very personal expression for business owners. Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary UVP before moving on to the bulk of the copy.
3. First Draft Completion
Once the core UVP is in place, I will use it as the basis for independently writing the rest of your website copy and will deliver a completed first draft to you within the scheduled delivery date.
Delivery dates are defined on a project-by-project basis, but my standard turnaround time is 3-4 weeks, and I am usually booked between 2-8 weeks in advance for larger projects.
4. Unlimited Revisions
I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.
When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting website copy possible.
That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets you really excited about your website.
4. Unlimited Revisions
I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.
When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting website copy possible.
That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets you really excited about your website.
Are You Ready To Turn The Light On?
Have you done everything right but you just can’t seem to get buyers? I’ll show you why.
"He was able to take the vision I had and translate it into words"
"Working with Jacob was a fantastic experience. He was able to take the vision I had and translate it into words on a page that were comprehensive and cohesive. He took time to get a clear understanding of our value proposition and ensure that it was delivered throughout the project. It was my pleasure to work with him, and I look forward to collaborating with him again in the future."
- Andrew Dourgarian, Development Director at Mettl
Request Copywriting
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