The Website Copywriter Focused On:
1. PRODUCT/MARKET FIT
2. SQLS & REVENUE
3. BRAND NARRATIVE
I’m the most boring copywriter you’ll ever work with.
I just want to see what your customers are saying, find your real product/fit in the patterns, validate that fit through recurring SQL & revenue growth, and then double down with a brand narrative that we’ll repeat across your website and the internet like a broken record until every person (and LLM) in your target market is annoyed at hearing the same message about your brand and the problems you solve.
When it comes to both content writing and conversion copywriting, Jacob can help you get great results.
He has strong B2B copywriting experience across the full funnel.
He works hard to stay ahead of the game, including as one the first copywriters to deeply adopt AI tools. Recommended!
Kyle Byers
Director of Growth Marketing,
SEMRUSH
Jacob is one of the very few people I trust + admire in content marketing.
Over the decade we’ve known each other, he’s produced nothing but exceptional, results-driving content. I’ve seen his skills pay off time and time again — for his clients, own businesses, and especially for Owner between its Series A and B. If you’re reading this, hire him.
Aaron Orendorff
VP of Growth,
FERMÀT
Jacob is paving the way for brands to use AI and has a rare skill set you should grab with both hands.
Jacob is leading minds in both writing, SEO and AI, combining all 3 at a high level, and I’d note that he created the first usable AI writing tool. His Longform Blog Cyborg outperforms most AI tools that have 7-figure VC funds behind them.
Andrew Holland
Director of SEO,
JBH
The #1 Goal Of Website Copywriting Is To Provide CLARITY On Your Brand’s Product/Market Fit
Most website copywriters focus on personality, persuasion, creativity, storytelling, etc. None of these things are bad, but they all miss the #1 goal of website copy: to make the value you provide to your paying customers clear, obvious, and immediately accessible.
What do you offer? Who do you offer it to? Why should they buy it from you?
Those are the questions that MUST be answered.
And here’s a fundamental principle that has been lost in this space… if your website copywriter is pulling these answers out of their brain, you’re going to leave a lot of money on the table.
The ONLY people who should be answering these questions are your EXISTING CUSTOMERS! They are the foremost experts on what your customers want from you and why they are willing to pay for it.
If you don’t have any customers yet, cool, I’ve developed some workarounds over the last 13 years and 3 successfully-co-founded businesses that can help us take a great initial shot on goal.
But if you’re an existing business looking to improve your copy or launch a new offer, I’m not here to give you my opinions. I’m here to look at what your customers are saying, turn that into copy, and repeat those talking points over and over and over until everyone in your target audience is annoyed at hearing the same message.
Your Website Copywriter Should Be Focused On Measurable Business Outcomes
Leads, SQLs, Sales, Revenue… every business model is a bit different, but your website copywriter should ALWAYS be focused on improving a measurable metric directly tied to your desired business outcomes.
If you ask most website copywriters for proof that they’ve increased actual revenue for their clients, they’ll have nothing to show you, and while that doesn’t necessasrily mean they aren’t fantastic copywriters… I do have proof, and I’ll show you the actual company names and the source data when we hop on a call.
If you are tired of hearing excuseses and want to work with a copywriter who is focused on the exact same metrics that YOU care about, let’s talk.
$0 To $1,000/Day In Sales In First 30 Days
$88k To $210k In First 3 Months
$0 To $1M Organic ARR In Just 18 Months
Your Website Copywriter Should Understand Brand Narrative In The AI Era
For the last 13 years, very few brands have understood or valued brand narrative aka how to condense your offer, audience, and unique value into a clear, condensed narrative that you can repeat over and over.
The sexiest thing I can tell you is that this is how you show up in LLMs, but this has ALWAYS been the key to selling online through any medium or channel, and it’s part of how I’ve always done website copywriting.
"He was able to take the vision I had and translate it into words"
"Working with Jacob was a fantastic experience. He was able to take the vision I had and translate it into words on a page that were comprehensive and cohesive. He took time to get a clear understanding of our value proposition and ensure that it was delivered throughout the project. It was my pleasure to work with him, and I look forward to collaborating with him again in the future."
- Andrew Dourgarian, Development Director at Mettl
What To Expect When You Hire Me
I have a straightforward process, and I prefer to work with straightforward people.
1. Consultation & Questionnaire
To kick things off, I’ll do a quick overview of your website to determine whether or not you’re in a good position to benefit from copywriting. If you are, I’ll shoot you a quote and project timeline. My minimum project fee is $2,500 and most of my projects fall within $4-6k and take 2-4 weeks to complete, depending on scope.
Once we’ve decided to move forward, I’ll send you an in-depth questionnaire designed to help me understand your business, target audience, and competition.
I’ll review your answers, analyze your website, and research your competition, and then, if preferred, we can hop on a call and have a more in-depth discussion regarding your goals and how the new copy can best help you reach your audience.
2. Unique Value Proposition
I start every project off by collaborating with you on your unique value proposition (UVP). This statement encapsulates what your business has to offer. It’s the focal point of your website copy, and it’s the lens through which I will write everything else.
While I am more than happy to simply write your UVP for you, I’ve found over the years that these types of statements are a very personal expression for business owners. Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary UVP before moving on to the bulk of the copy.
2. Unique Value Proposition
I start every project off by collaborating with you on your unique value proposition (UVP). This statement encapsulates what your business has to offer. It’s the focal point of your website copy, and it’s the lens through which I will write everything else.
While I am more than happy to simply write your UVP for you, I’ve found over the years that these types of statements are a very personal expression for business owners. Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary UVP before moving on to the bulk of the copy.
3. First Draft Completion
Once the core UVP is in place, I will use it as the basis for independently writing the rest of your website copy and will deliver a completed first draft to you within the scheduled delivery date.
Delivery dates are defined on a project-by-project basis, but my standard turnaround time is 3-4 weeks, and I am usually booked between 2-8 weeks in advance for larger projects.
4. Unlimited Revisions
I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.
When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting website copy possible.
That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets you really excited about your website.
4. Unlimited Revisions
I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.
When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting website copy possible.
That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets you really excited about your website.
“Few people understand how to get inside the mind of a buyer…”
“Anyone can write content for your business, but few people understand how to get inside the mind of a buyer and persuade them to contact you. When it comes to writing copy that sells, Jacob knows his stuff!”
– Gerrid Smith, CEO of Black Fin
Request Copywriting
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FAQs About Hiring A Website Copywriter
Here are some straightforward answers to the most common questions I receive about hiring a website copywriter.
1. What does a website copywriter actually do?
A website copywriter helps you communicate what you do, who it’s for, and why it matters. The goal is clarity that drives real business outcomes. My process pulls language straight from your customers so your messaging matches what the market actually cares about. And that leads to website copy that improves conversions, pipeline, and brand recall.
Most websites try to say too much or rely on clever language that confuses people. My job is to condense everything your prospects need to know about your business into the minimum number of words for clarity. We’ll define your offer in plain terms, nail the value prop, and guide people toward a decision. If your homepage doesn’t answer “What’s in it for me?” in five seconds or less, you’re leaking revenue.
2. How much does it cost to hire a website copywriter?
My minimum project fee is $2,500. Most projects fall within the $4,000 to $6,000 range depending on scope. This includes full UVP development, website copy written from scratch, and unlimited revisions for 30 days. I don’t price by word or by hour. I price by outcome.
You’re not paying for time. You’re paying for clarity, strategy, and copy that helps you hit business targets. I’ve helped founders double their MRR, cut bounce rates in half, helped startups hit their series B, and hit wide array of meaningful metrics acorss multiple industires and business models. Unless your sales funnels are almost entirely driven by video content, you will need solid website copywriting to succeed.
3. What should I look for in a good website copywriter?
Look for proof of results. Revenue. Pipeline. Lead generation. Ask to see case studies tied to real metrics. I show lots of real numbers on my website, and I can back them up with real company names and source data on our call.
Also look for someone who understands positioning. Great copy isn’t just about writing well, and always steer clear of anyone advertising “words that sell”. Great copy is about aligning messaging with what your customer already believes. If the writer you’re talking to doesn’t ask about customer feedback, go next.
4. What’s the difference between copywriting and content writing for websites?
Copywriting is about action. Content writing is about information. Copy turns a homepage into a lead gen machine. Content turns your blog into a long-term traffic engine. I do both, and I’m actually one of the best SEO copywriters in the world, but my website copy process is focused on conversions rather than distribution.
Copy speaks to a specific moment. It gets someone to click, book, or buy. Content supports that journey. It builds trust, educates, and brings in organic traffic. If your homepage reads like a blog post, it’s probably not converting.
5. Can a website copywriter help increase my conversions or SEO?
Yes, if they understand how your product fits your market. Most copywriters start with words. I start with feedback loops from your actual buyers. Then I turn that into messaging that improves clarity, increases SQLs, and ranks for the things your customers are already searching.
SEO and conversions aren’t separate things. When your message is clear and aligns with what people are searching for, Google rewards it, and so do LLMs, and so do your actual prospects. My process targets all of these by starting where it matters: customer feedback.
6. How do I hire a website copywriter?
Start with a conversation. I’m happy to hop on a call with you, and if we’re a good fit, I’ll send over a quote and a deep-dive questionnaire. If it’s not the right fit, I’ll tell you. I don’t sell you on copy. I help you validate your product/market fit and scale it with messaging.
From there, we work in phases. First we align on your value prop. Then I write. You review. We iterate. It’s collaborative where it needs to be and hands-off where it should be. I stay focused on results, not revisions for the sake of revisions.
7. Where can I find a freelance website copywriter?
You just did! But you can also find copywriters on Twitter, LinkedIn, or through referrals. Vet them based on business results. If they can’t explain how their copy affects revenue, keep moving.
Platforms are full of generalists. Look for someone with a repeatable process, strong positioning chops, and the ability to show work that moved real metrics. The best copywriters are marketers and salespeople even more than they are writers.
8. What questions should I ask a copywriter before hiring them?
Ask:
- How do you approach product/market fit?
- Can you show results tied to pipeline or revenue?
- Do you use customer feedback as part of your process?
- Will I be involved in crafting the core messaging?
You’re hiring someone to help shape your buyer’s journey. Their thinking needs to match your goals. If they dodge questions about metrics, skip them. This is a high-leverage hire. Treat it that way, and budget for it that way.
9. How long does it take to get new website copy written?
Every copywriter is different. My typical turnaround right now is between 2 to 4 weeks after kickoff, depending on the project scope. I write everything myself. No outsourcing. No junior handoffs. Just focused copy that reflects what your customers already believe.
Larger sites or deeper strategy work may take longer, but I always give clear timelines upfront. And because we start with your UVP, you’ll get alignment early in the process instead of finding out late-stage that something feels off.
10. Do I need a website copywriter or can I write it myself?
You can write it yourself if you’re confident you know exactly what your customers want, how they talk about it, and what triggers them to buy. If you’re not sure, hiring someone who builds messaging from customer data will save you months of trial and error. And a lot of lost conversions.
If you can’t find a strong fit inside your budget, I’ve put together an affordable course to help writers, marketers, and founders use ChatGPT to create stronger copy than they can write on their own. I spent all of 2023 developing these workflows. They are incredibly useful, far beyond the shallow BS you’ll find on LinkedIn or advertised from folks whose sole job is “coaching” people on how to make money online. Click here to learn AI-assisted copywriting.
