Communicate Your Value. Connect With Your Customers.
Increase Your Revenue.

Communicate Your Value.
Connect With Your Customers.
Increase Your Revenue.

Get Copywriting That Sells

Turn On The Lightbulb In Your Customers’ Brains

Persuasive copywriting is the electricity that powers online business. It’s like flipping on a light switch. Your wiring might be perfect. You might have achieved product/market fit. You might have your supply in place. You might even have a fully automated sales funnel built out.

But without the right copy, you’ll still be sitting around in the dark wondering what went wrong. Without persuasive copywriting, you have no electricity in play. There’s nothing compelling enough to pull REAL users through your funnel.

I’m just here to flip the light switch on… for your customers and ultimately for your business. I take information and make it tangible, and in doing so, I help you communicate your value, connect with your customers, and increase your revenue.

Ready to get started?

1. Communciate Your Value

The first goal of copywriting is to create a core message that clearly articulates your value. Writing unique selling propositions for startups and evolving businesses has become something of a speciality for me, and it’s probably my favorite part of copywriting.

I help you create a customer-driven statement that communicates exactly what you offer (and why customers should care) within 5 seconds of them arriving on your landing page.

1. Communciate Your Value

The first goal of copywriting is to create a core message that clearly articulates your value. Writing unique selling propositions for startups and evolving businesses has become something of a speciality for me, and it’s probably my favorite part of copywriting.

I help you create a customer-driven statement that communicates exactly what you offer (and why customers should care) within 5 seconds of them arriving on your landing page.

2. Connect With Your Customers

We start with value, but the primary goal of copywriting is to connect that value to your customers in a tangible way.

We want them to feel hope as they anticipate how your business will remove a key pain point. We want them to feel excitement as they imagine how your business will help them meet their goals.

Right now, your copywriting is probably focused on your business. I’ll help you focus on your customers, creating a compelling narrative that speaks to what they care about.

3. Increase Your Revenue

Persuasive copy bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue… every single time. Once that’s covered, best practices go out the window, and it’s all about testing.

If you need rewrites for weak copy or new copy written from scratch, I’ll provide you with the best possible starting point, helping you succinctly communicate your value and connect with your customers.

If you already have solid copy but want even better results, I’ll help you create an A/B testing strategy and write multiple page variations for you to split test.

3. Increase Your Revenue

Persuasive copy bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue… every single time. Once that’s covered, best practices go out the window, and it’s all about testing.

If you need rewrites for weak copy or new copy written from scratch, I’ll provide you with the best possible starting point, helping you succinctly communicate your value and connect with your customers.

If you already have solid copy but want even better results, I’ll help you create an A/B testing strategy and write multiple page variations for you to split test.

Every Day You Wait Is A Day You Waste

Your site’s leaking money. You need persuasive copywriting. I’m what you’ve been looking for. Let’s get crackin’.

“Few people understand how to get inside the mind of a buyer…”

“Anyone can write content for your business, but few people understand how to get inside the mind of a buyer and persuade them to contact you. When it comes to writing copy that sells, Jacob knows his stuff!”

– Gerrid Smith, CEO of Black Fin

What To Expect When You Hire Me

I have a straightforward process, and I prefer to work with straightforward people.

1. Consultation & Questionnaire

To kick things off, I’ll do a quick overview of your website and send you an in-depth questionnaire designed to help me understand your business, target audience, and competition.

I’ll review your answers, analyze your website, and research your competition, and then we’ll hop on a call and have a more in-depth discussion regarding your goals and how the new copy can best help you reach your audience.

2. Unique Selling Proposition

Every landing page starts with a unique selling proposition, and while I am more then happy to simply write your USP for you, I’ve found over the years that the USP is a very personal expression for business owners.

Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary USPs before moving on to the bulk of the copy.

2. Unique Selling Proposition

Every landing page starts with a unique selling proposition, and while I am more then happy to simply write your USP for you, I’ve found over the years that the USP is a very personal expression for business owners.

Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary USPs before moving on to the bulk of the copy.

3. First Draft Completion

Once the core USPs are in place, I will use them as the basis for independently writing the rest of your copy and will deliver a completed first draft to you within the scheduled delivery date.

Delivery dates are defined on a project-by-project basis, but my standard turnaround time for smaller projects under 5 pages is 14 days, and I am usually booked between 2-8 weeks in advance for larger projects.

4. Unlimited Revisions

I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.

When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting landing page possible.

That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets you really excited about your landing pages.

4. Unlimited Revisions

I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.

When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting landing page possible.

That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets your really excited about your landing pages.

Are You Ready To Turn The Light On?

Have you done everything right but you just can’t seem to get buyers? You need persuasive copy.

"He was able to take the vision I had and translate it into words"

"Working with Jacob was a fantastic experience. He was able to take the vision I had and translate it into words on a page that were comprehensive and cohesive. He took time to get a clear understanding of our value proposition and ensure that it was delivered throughout the project. It was my pleasure to work with him, and I look forward to collaborating with him again in the future."

 

Andrew Dourgarian, Development Director at Mettl

Request Copywriting

Let’s talk about your project and see if we’re a good fit to work together.

4 + 3 =

Download The Questionnaire

Download The Questionnaire

20 questions to answer before writing a word of copy

Success!

Learn How To Turn Writing Into A Full-time Career

Learn How To Turn Writing Into A Full-time Career

Download The "Overpaid" Writer's 3-Year Career Blueprint

Success!

Discover The Two Most Powerful Marketing Strategies For Cash-Strapped Businesses

Discover The Two Most Powerful Marketing Strategies For Cash-Strapped Businesses

Make the most of your marketing budget.

Success!

How To Write Landing Page Copy From Scratch

How To Write Landing Page Copy From Scratch

Design, create, and write a high-converting landing page from scratch

Success!