Communicate Your Value. Connect With Your Customers.
Increase Your Revenue.

Communicate Your Value.
Connect With Your Customers.
Increase Your Revenue.

Get Copywriting That Sells

Turn On The Lightbulb In Your Customers’ Brains

Persuasive copywriting is the electricity that powers online business. It’s like flipping on a light switch. Your wiring might be perfect. You might have achieved product/market fit. You might have your supply in place. You might even have a fully automated sales funnel built out.

But without the right copy, you’ll still be sitting around in the dark wondering what went wrong. Without persuasive copywriting, you have no electricity in play. There’s nothing compelling enough to pull REAL users through your funnel.

I’m just here to flip the light switch on… for your customers and ultimately for your business. I take information and make it tangible, and in doing so, I help you communicate your value, connect with your customers, and increase your revenue.

Ready to get started?

1. Communicate Your Value

The first goal of copywriting is to create a core message that clearly articulates your value. Writing unique selling propositions for startups and evolving businesses has become something of a speciality for me, and it’s probably my favorite part of copywriting.

I help you create a customer-driven statement that communicates exactly what you offer (and why customers should care) within 5 seconds of them arriving on your landing page.

1. Communciate Your Value

The first goal of copywriting is to create a core message that clearly articulates your value. Writing unique selling propositions for startups and evolving businesses has become something of a speciality for me, and it’s probably my favorite part of copywriting.

I help you create a customer-driven statement that communicates exactly what you offer (and why customers should care) within 5 seconds of them arriving on your landing page.

2. Connect With Your Customers

We start with value, but the primary goal of copywriting is to connect that value to your customers in a tangible way.

We want them to feel hope as they anticipate how your business will remove a key pain point. We want them to feel excitement as they imagine how your business will help them meet their goals.

Right now, your copywriting is probably focused on your business. I’ll help you focus on your customers, creating a compelling narrative that speaks to what they care about.

3. Increase Your Revenue

Persuasive copy bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue… every single time. Once that’s covered, best practices go out the window, and it’s all about testing.

If you need rewrites for weak copy or new copy written from scratch, I’ll provide you with the best possible starting point, helping you succinctly communicate your value and connect with your customers.

If you already have solid copy but want even better results, I’ll help you create an A/B testing strategy and write multiple page variations for you to split test.

3. Increase Your Revenue

Persuasive copy bridges the gap between company value and customer need, resulting in an immediate increase in conversions and revenue… every single time. Once that’s covered, best practices go out the window, and it’s all about testing.

If you need rewrites for weak copy or new copy written from scratch, I’ll provide you with the best possible starting point, helping you succinctly communicate your value and connect with your customers.

If you already have solid copy but want even better results, I’ll help you create an A/B testing strategy and write multiple page variations for you to split test.

Every Day You Wait Is A Day You Waste

Your site’s leaking money. Find out why.

“Few people understand how to get inside the mind of a buyer…”

“Anyone can write content for your business, but few people understand how to get inside the mind of a buyer and persuade them to contact you. When it comes to writing copy that sells, Jacob knows his stuff!”

– Gerrid Smith, CEO of Black Fin

What To Expect When You Hire Me

I have a straightforward process, and I prefer to work with straightforward people.

1. Priority Website Audit

For businesses looking to improve existing copy, I prefer to start off with my Priority Website Audit. This audit costs $99 and allows me to dive into your site, break down the major problems, and show you exactly what is needed in order to plug the leaks and increase revenue.

There are two reasons for this:

1) Sometimes copy isn’t the problem (or isn’t the only problem) hurting your site’s performance, and I don’t want you paying thousands of dollars on something that isn’t needed or isn’t top priority.

2) Many small businesses can’t afford my copywriting fees. My audit allows me to provide these businesses with critical, unbiased advice that will help them maximize their budget to get the best ROI.

If my analysis shows that improved copywriting will indeed get you where you want to go, I’ll include a quote for what I would charge to rewrite your copy directly. My minimum project fee is $1,500 and most of my projects fall within $3-5k.

 

2. Unique Selling Proposition

Once we’ve decided to work together, whether you go through my audit or hire me to write copy for new projects, we’ll go through an in-depth questionnaire together and then dive directly into writing the Unique Selling Propositions (USPs) for your brand and primary services.

While I am more than happy to simply write your USPs for you, I’ve found over the years that these types of statements are a very personal expression for business owners. Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary USPs before moving on to the bulk of the copy. 

2. Unique Selling Proposition

Once we’ve decided to work together, whether you go through my audit or hire me to write copy for new projects, we’ll go through an in-depth questionnaire together and then dive directly into writing the Unique Selling Propositions (USPs) for your brand and primary services.

While I am more than happy to simply write your USPs for you, I’ve found over the years that these types of statements are a very personal expression for business owners. Crafting that perfect statement that captures the essence of your business or on-page offer is best accomplished via a collaborative process, and that’s why I always start by collaborating with you on your primary USPs before moving on to the bulk of the copy. 

3. First Draft Completion

Once the core USPs are in place, I will use them as the basis for independently writing the rest of your copy and will deliver a completed first draft to you within the scheduled delivery date.

Delivery dates are defined on a project-by-project basis, but my standard turnaround time for smaller projects under 5 pages is 14 days, and I am usually booked between 2-8 weeks in advance for larger projects.

4. Unlimited Revisions

I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.

When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting landing page possible.

That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets you really excited about your landing pages.

4. Unlimited Revisions

I have a 100% client satisfaction record, and I offer unlimited revisions for a period of one month after submitting the first draft, provided there is no fundamental shift in the requested direction of the copy.

When you hire me, my goal isn’t to get paid. My goal is to get you results, so you can expect me to speak my mind and push back if I feel your requests won’t result in the highest converting landing page possible.

That said, at the end of the day, YOU are the client and have final say; and I take a tremendous amount of pride in creating copy that both converts AND gets your really excited about your landing pages.

Are You Ready To Turn The Light On?

Have you done everything right but you just can’t seem to get buyers? I’ll show you why.

"He was able to take the vision I had and translate it into words"

"Working with Jacob was a fantastic experience. He was able to take the vision I had and translate it into words on a page that were comprehensive and cohesive. He took time to get a clear understanding of our value proposition and ensure that it was delivered throughout the project. It was my pleasure to work with him, and I look forward to collaborating with him again in the future."

 

Andrew Dourgarian, Development Director at Mettl

Get Your Priority Website Audit

If you are reaching out for help with improving the performance of an existing website, page, email, or other campaign, I highly suggest that we start with my Priority Website Audit. This audit costs $99 and allows me to dive into your site, break down the major problems, and show you exactly what is needed in order to plug the leaks and increase revenue.

Request Copywriting

Are you creating a new page, website, or project and need copywriting that sells? Enter your project details below to request a quote.

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Download The Questionnaire

Download The Questionnaire

20 questions to answer before writing a word of copy

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Learn How To Turn Writing Into A Full-time Career

Download The "Overpaid" Writer's 3-Year Career Blueprint

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Discover The Two Most Powerful Marketing Strategies For Cash-Strapped Businesses

Make the most of your marketing budget.

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Design, create, and write a high-converting landing page from scratch

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