Brand-Focused Value Proposition
Subheading going a bit more in-depth on the headline and taking advantage of the extra available space, whereas the headline usually needs to be a bit more concise. (This template should be used in conjunction with my guide to website copywriting.)
Brand Bar highlighting the most prestigious or relevant brands you’ve worked with.
Condensed Brand Story Matching Problem To Solution
The goal of our value proposition is to grab the right people by the hand and say, “Hey, hold up, this is exactly what you’re looking for. Stick around and see what we have to say.”
Now we need to say something.
Now it’s time to tell them our brand story… but not the long version that might fit on an about page or service page. We just want to tell them a condensed version.
The simplest way to write a brand story is to describe the challenge or problem your brand was created to solve and then talk about how you solve it.
There are a lot of ways to do this, but remember, it’s not about you. It’s about the version of you that your customers most care about – the aspects of what you do that are most tangibly changing their lives and businesses.
“Hardest-hitting line from testimonial below“
“Testimonial perfectly complimenting your brand story and describing how you solved the challenge for a real client and how great it was working with you.”
– Jane Doe, Occupation Similar To Visitors
Headline Introducing Services
Subheadline introducing service and creating context for the reader. Make graphics clickable or add buttons underneath each one.
Service 1 title, description, & CTA
Service 2 title, description, & CTA
Service 3 title, description, & CTA
Service 4 title, description, & CTA
“Hardest-hitting line from testimonial below“
“Testimonial perfectly complimenting your brand story and describing how you solved the challenge for a real client and how great it was working with you.”
– John Doe, Occupation Similar To Visitors
Section Listing Differentiators
They haven’t clicked through to a service page yet. They still want more proof your brand can deliver. List everything that makes you better or proves your worth here.
We're The Best Ever
Description of how you’re literally the worst
We're Huge, Let Me Tell You
Description of how many McDonald’s burgers you ate
We Have Unmatched Wisdom
Description of why you’re a dumbass
We're The Best Ever
Description of how you’re literally the worst
We're Huge, Let Me Tell You
Description of how many McDonald’s burgers you ate
We Have Unmatched Wisdom
Description of why you’re a dumbass
Final Call To Action To Close Out Page
Send them back up to service pages or directly to your contact page.
Throw in a footer or 2nd brand bar here.
