Jacob McMillen’s Portfolio

I’m an experienced copywriter and content marketer with 13 years of experience driving measurable growth for SaaS and B2B businesses. I’ve built high-performing content systems, beat out Fortune 500 competitors for hyper-competitive keywords, and written copy across hundreds of business models, industries, and funnels.

I’m also an AI-assisted copywriting pioneer and thought leader who is passionate about combining AI technology with human ingenuity to help people spend less time on repetitive tasks and more time creating, problem solving, and doing more fulfilling work.

If you’d like to work with me or talk KPI-focused content marketing:

Longform Content Highlights

I’m uniquely good at longform content written for marketing. My content averages 7-min read times, over 3x the industry average, and converts around 5% of readers, which is over 10x the industry average.

The New SaaS SEO Playbook: Strategies That Launched Two Unicorns
https://userp.io/seo/saas-seo-strategies
Description: This is a ghostwritten piece designed to showcase the client’s thought leadership and track record and encourage SaaS stakeholders to book a consulting call.

How to Do Restaurant Marketing: Strategies for Growth and Success
https://www.owner.com/blog/restaurant-marketing
Description: This is a ghostwritten piece that I wrote to rank #1 for restaurant marketing (held the #1 spot for the 10 months I was working at Owner) and highlight how Owner’s platform could help make marketing easier for restaurant owners.

The Future Of AI Copywriting
https://jacobmcmillen.com/future-of-ai-copywriting/
Description: This is a thought leadership piece published October 2023 on the future of AI and how it will impact copywriting and online search habits.