Every worthwhile copywriter has a swipe file of helpful resources. We use these to draw from the success of past copywriters, keep our work aligned with proven persuasion principles, and kickstart ideas when we’re getting writer’s block.

Here’s my personal copywriting swipe file that I refer to on a regular basis:

1. Copywriting 101 by Copyblogger
2. Principles of Persuasion by Robert Cialdini
3. Magnetic Headlines by Copyblogger
4. Swipe-Worthy’s Swipe File Database
5. Backlinko guide to copywriting
6. How to write long-form blog posts that rank in Google

If you are looking to develop your own basic or even intermediate copywriting skills, look no further!