Hi, I’m Jacob.

I’m always diving into new pursuits, so if you’ve stumbled across something I’m doing online and are feeling a bit confused… that makes two of us 🤝.

Here’s what I’m working on at the moment.

Main Quest: Neuro-Nourish

I co-founded Neuro-Nourish with a fellow autism-dad who shared my concern for our kids’ extremely limited diets. I won’t bash you over the head with the science here, but basically, 99% of supplements cut corners in multiple ways to increase margins: un-proven ingredients, low-absorption delivery (pills), negligible doses, and unverified sourcing.

We did the opposite, including every clinically-proven ingredient for child development in the optimal doses, delivered in their most absorbable form (usually liposomal powder), and taken only from verified sources. We spent 2 years and $100k figuring out how to make that mess of ingredients taste good enough to be mixed into our hyper-sensitive kids’ preferred foods… and we succeeded!

Day Job: Outcome-Focused Content Marketing

I’ve spent the last 13 years hyper-focused on one question: “How do I create profit through content?” and because of that, I’m one of the small percentage of content marketers able to drive ROI-positive content, SEO, and GEO campaigns on a small budget.

I’ve built 7-figure revenue streams via SEO for three bootstrapped clients, I’ve helped take a VC-funded startup from Series A to Series B, and I’ve ranked #1 for hyper-competitive keywords like “copywriter”, “consulting”, “ppc agency”, and many more. I’ve also spent the last 3 years focused on building a no-hype, outcome-focused understanding of genAI, from both a content perspective and a search/visibility perspective, and I have receipts.

Side Quest: Help My ADHD Fam Get Fit

The TLDR here is that I gained a bunch of weight in my mid-twenties and losing it was way harder and took way longer than it needed to, because I had undiagnosed ADHD. I could never figure out why an action-oriented, relatively-disciplined person like myself was struggling SO HARD in this one area of life, but I painstakingly found fixes for my never-ending food cravings, struggles with consistency, and the recurring emotional spirals triggered by routine disruption.

The habits I built allowed me to lose 65 lbs without medication, and then once I did get diagnosed and medicated, I was able to achieve the physique I’d been purusing my entire life in about 9 months. 

I didn’t want to keep that shit to myself, especially with Binge Eating Disorder being the MOST COMMON comorbidity of ADHD, so I put together a 5-part course and community to help.

Side Quest: Fashion & Modeling

Over the last year, I’ve found myself increasingly drawn to fashion, visual creativity, and collaborative art. I’ve had the opportunity to create with some really talented photographers, videographers, and musicians, and the form of creativity that is picking up the most steam at the moment is modeling.

I’ve been having a lot of fun experimenting with aesthetic and using my frame to help showcase interesting concepts and unique fits. This is a thread I’d like to continue pulling on, and if you’re a designer, director, or other creative interesting in working with me, please don’t hesitate to reach out.