How to make the most of your marketing budget. I’ll show you the two strategies that make the most sense for cash-strapped businesses, and I’ll help you determine which is right for you.

Strategies with both immediate ROI and long-term scaling. New businesses need results, but short-term gimicks with no scaling potential won’t cut it. These strategies will help you win now and win bigger later.

How to understand, hire for, and implement each strategy. Whether you are looking to outsource your marketing, build an effective team, or do it yourself, I’ll give you a core understanding of each strategy and provide resources for in-depth study.