Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process.
While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process: take a set of established principles and A/B test them across all features of your site until you determine which options stick best.
Like I said, it’s a simple process. Apply universal principles and test, test, test. So what’s the problem?